Guerlain by Emilio Pucci: Summer 2007

Beauty collaborations with fashion houses is not a new concept as we have seen in the past with MAC and Alexander McQueen or how fashion houses created their own beauty lines such as Dior, Chanel and Armani. The House of Guerlain started out in perfumery before branching out into make-up.

Guerlain by Emilio Pucci scarf

In the summer of 2007, the Parisian House of Guerlain partnered with the Florentine House of Emilio Pucci to create a unique collection, a first for both companies as Guerlain’s first partnership and Pucci’s debut into the world of cosmetics. The process started with a scarf from which the key colours for the make-up were inspired from.  Olivier Échaudemaison, Guerlain’s creative director, worked directly with Pucci’s image director, Laudomia Pucci to translate the imagery of the scarf into a makeup collection. “It’s not just about wrapping something in a Pucci print,” said Pucci. “Our first step was making a scarf, something that would give focus to the entire project. I can’t visualize anything without a scarf!”

Guerlain by Emilio pucci

Pink, coral, fuchsia, apricot, aqua, lavender, gold and white infuse swirled together into a print style classic of Pucci might sound intimidating but a goal of the project was to make these colours wearable. “First of all, it was clear that this would not be runway makeup,” said Échaudemaison. “You know, on stage, things are very theatrical and extreme. But life is not a fashion show. I’m careful to separate those two worlds. The most important thing is making women more beautiful. Our mission is to create dreams.” The advertising and in-store imagery has the iconic Pucci print projected onto Julia Stegner’s body so that the essence of Pucci seems to permeate her skin. “I love that Julia’s face is so adorable and naturally enhanced,” said Échaudemaison. “The nod to pop art and the body painting are close to Laudomia’s heart, and both capture this exciting collaboration.”

Guerlain by Emilio Pucci Meteorites Perles and brushGuerlain by Emilio Pucci lipglosses and mousse blush

This collection consisted of  eight pieces (ten if you include the scarf and the gift with purchase mirror also in the same print): an eye coffret with four eyeshadows, two eyeliners, two sponge applicators and a mascara all inside a mirrored case; four lipglossses in no. 02 Sparkling Sun, no. 03 Sparkling Sea, no. 04 Twist of Pink,  and no. 05 in Twist of Peach; Meteorites in Pucci Perles as well as a Meteorites brush with its own case and finally an apricot mousse blush. All of the items were in boxes where the insides were printed with collection’s print.

If you enjoyed this collection (or missed out on it), you will be happy to hear that Guerlain and Pucci are teaming up again for 2012, five years later and in another summer collection entitled Terra Azzurra. Instead of colours reminiscent of cotton candy, the focus will be on richer colours such as a deep indigos, vibrant pinks, browns and teal.

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